Turn WhatsApp ads into customers, and see which ad brought each conversation

Every conversation from your ad gets an instant reply, and you can tell which ad brings real customers, not just clicks.

Good for

• Clinics and beauty centers
• Real estate
• Home services
• Education and training
• Any business advertising on Facebook or Instagram

The situation

You pay for Facebook and Instagram ads that open a WhatsApp chat, and messages arrive at all hours, many of them at night or on weekends. If the reply is slow, the customer goes to a competitor. Then comes the question Ads Manager can’t answer alone: which ad brought conversations that ended in a booking or a ticket, and which brought messages that stopped after the greeting?

How it works

CustomerTaps your ad and sends the prefilled WhatsApp message

tkanaSaves the ad details with the conversation

tkanaThe agent replies at once, answers questions, and qualifies the customer

Your teamSees in Conversations that the customer came from an ad, and follows up on hot leads

From the ad to a qualified customer

Then you compare your ads:

Your teamOpens the Click to WhatsApp Ads tab in Marketing

Your teamCompares conversations, replies, tickets, and bookings per ad

Your teamPauses the weak ad in Meta Ads Manager and moves budget to the strong one

Which ad works

What the conversation looks like

Customer: Hi, I’d like to know more about the facial offer.

Agent: Hello, happy to help. The offer includes a deep-cleansing session and a hydration session. Is this your first visit with us?

Customer: Yes, first time.

Agent: Welcome. Which day suits you this week? We have openings on Tuesday and Thursday evening.

Customer: Thursday.

Agent: Done. Our team will confirm your appointment shortly.

Your team sees a Meta ad line with the headline of the ad this customer tapped on their row.

What you switch on

1. Connect your WhatsApp Business number to tkana. See Connect your WhatsApp Business number.
2. Create your ad in Meta Ads Manager with an objective that sends people to WhatsApp, and pick the number connected to tkana. Give each ad its own prefilled first message. There is nothing to set up in tkana.
3. Add the details of the offer you advertise to the knowledge base (what it includes, who it suits, how to book), so the agent can answer customers who come from the ad.
4. Install the Lead Qualification skill if your ad brings leads for your sales team, or the Book appointments skill if the goal is a direct booking.
5. Test by tapping your ad from another phone and sending the prefilled message, then check that the Meta ad line appears in Conversations.

What your team sees

• In Conversations: a Meta ad line with the ad’s headline on the customer’s row, a Started from a Meta ad strip in the thread, an Ad attribution card in the details panel, and a Source filter to list one ad’s customers. See Find conversations that came from ads.
• In Marketing: the Click to WhatsApp Ads tab with totals across your ads and one card per ad, plus a page for each ad showing What happened next and Why they wrote. See Track your Click-to-WhatsApp ads.
• With the qualification skill: a high-priority ticket and an email for every hot lead, as in Qualify every lead and alert your sales team.

TODOScreenshot coming soonOne ad's page in tkana-sales on dev, focused on the 'What happened next' section (Started a conversation, Replied after the first message, Went quiet, Opened a ticket, Made a booking, Handed to a person)

Tips and limits

• tkana does not create or run ads, and does not show spend, campaign or ad set names, or return on ad spend. It shows only what Meta attaches to the customer’s first message: the ad ID, headline, text, picture, and link. Match numbers with Ads Manager using the ad ID.
• You pay Meta directly for the ad, and WhatsApp messages are billed by Meta to the payment method on your Meta account.
• A conversation with no ad data reads No ad attribution. That doesn’t mean the customer never saw your ad.
• Conversations that started before tkana began saving ad details carry no ad data.

Tip

Check each ad’s page a week after launch. If Went quiet is high, the ad may promise something the conversation doesn’t deliver. Review the greeting and what your agent knows about the offer.