Campaigns & automated messages
Reach your customers on WhatsApp from your own business number. Write message templates for Meta to approve, send them in campaigns to the customers you choose, and let tkana send automated messages for every booking, ticket, and order. Meta bills template messages to your own Meta account, not your tkana credits.
Start here
Section titled “Start here”New to WhatsApp templates? Read Campaigns, templates, and automated messages explained first. It covers the 24-hour window and when to use each kind of message.
Templates
Section titled “Templates”- Create a WhatsApp template
- Marketing, Utility, and Authentication templates
- Track Meta’s review and fix a rejected template
- Upload images and files for your templates
Campaigns
Section titled “Campaigns”- Choose who receives a campaign
- Personalize a campaign with customer details
- Send a WhatsApp campaign
- Track campaign delivery
- Campaign best practices
- Track your Click-to-WhatsApp ads: see which Facebook or Instagram ad started each conversation, and what happened next.
Automated messages
Section titled “Automated messages”- Understand automated messages
- Ready-made templates that come with skills
- Notification settings explained
Consent and cost
Section titled “Consent and cost”All articles
Section titled “All articles”- Campaigns, templates, and automated messages explainedThe three ways your business messages customers on WhatsApp, how the 24-hour window works, and which one to use when.
- Track your Click-to-WhatsApp adsSee which Facebook or Instagram ad started each WhatsApp conversation, how many conversations each ad brought in, and what happened next, from the Click to WhatsApp Ads tab under Marketing.
- Create a WhatsApp templateBuild a template message with a header, body, variables, buttons, and footer, in Arabic or English, and submit it to Meta for approval.
- Send a WhatsApp campaignSend an approved template to a group of customers now or at a scheduled time, and manage drafts, scheduled, and sent campaigns.
- Understand automated messagesWhich messages tkana sends on its own for bookings, tickets, leads, and store orders, in which language, and why a message is sometimes not sent.
- Track Meta's review and fix a rejected templateWhat each template status means, how to check Meta's decision, the common reasons templates are rejected, and how to edit, clone, or delete a template.
- Marketing, Utility, and Authentication templatesWhat each WhatsApp template category is for, how the category affects approval, opt-outs, and Meta's charges, and what to do when Meta changes a category.
- Personalize a campaign with customer detailsFill a template's variables with each customer's name or other details, set a fallback for missing values, or use the same text for everyone.
- Choose who receives a campaignSend a campaign to one or more groups or to customers you pick or import, check who is eligible, and understand who is left out.
- How customers opt out of marketing messagesHow a customer stops your marketing messages on WhatsApp, what tkana does automatically when they do, and how to see who opted out.
- Ready-made templates that come with skillsThe WhatsApp templates tkana writes and submits to Meta for you when you install a skill, which ones each skill includes, and where to manage them.
- Who pays for WhatsApp template messagesMeta bills campaign and template messages to the payment method on your own Meta account, not your tkana credits. Here is how it works and what to do if a payment fails.
- Campaign best practicesPractical tips on audience, timing, frequency, wording, and personalization that get replies and protect your WhatsApp number's quality.
- Upload images and files for your templatesKeep your campaign images and files in the Marketing gallery, and pick them when you send an image template in a campaign or a conversation.
- Notification settings explainedUse Settings > Notifications to turn automated messages on or off, reword them, choose where your team's emails go, and add messages of your own.
- Why a campaign message wasn't deliveredRead each recipient's status in a campaign's details, understand why a message was skipped or failed, and know which customers a campaign can never reach.