Understand template statuses

The Marketing templates page shows every template on your store’s WhatsApp account, with each template’s language, status, and Meta’s notes on it.

Open the templates list

1. Open the Campaigns tab.

2. On the readiness card, click the Templates link.

The table shows each template’s Template (its name), Language (Arabic or English), Status, and Meta’s notes.

What each status means

Status	What it means	Shows in New campaign?
Approved	Meta approved it, and it’s ready to send.	Yes
In review	Meta is reviewing it, usually within minutes to hours.	No
Rejected	Meta didn’t approve it. Read the reason in Meta’s notes.	No
Paused	Meta paused it for now, often because of low customer engagement or customer reports.	No
Not supported here	The template is approved, but needs values campaigns can’t fill in, such as a header image.	No

Fix a rejected template

1. Read the rejection reason in the Meta’s notes column.

2. Click Edit and resubmit on the template’s row.

3. Change the text or buttons based on the reason, then click Submit for review.

You can only edit a template that is Rejected. To change an approved template, create a new one. See Create a marketing template and submit it for review.

Delete a template

Click Delete on the template’s row, then confirm.

Caution

This removes the template in every language from your WhatsApp account, and it can’t be undone. Don’t delete a template you might need later.

Tip

Templates that aren’t approved yet also show on the readiness card on the Campaigns page, so you can check their status without opening this page.