Read your campaign results

After you send a campaign, its page shows what happened to each message: whether it arrived, whether it was read, and whether the customer replied.

Open a campaign’s results

1. Open the Campaigns tab.

2. Click the campaign’s name in the table.

At the top you see the campaign’s name and status, then the audience, the template name, and when it was sent (such as Sent with the date).

The counters

Counter	What it means
Recipients	How many customers the campaign targeted.
Sent	Messages that left your number.
Delivered	Messages that reached the customer’s phone.
Read	Messages the customer opened. Not counted if the customer turned off read receipts in WhatsApp.
Replied	Customers who replied to the campaign.
Failed	Messages that couldn’t be sent, such as to a number not on WhatsApp.
Skipped	Customers who didn’t get the campaign because they stopped marketing messages.

Follow each recipient

1. Choose a filter above the table: All, Delivered, Read, Replied, Failed, or Skipped.

2. The table shows each recipient’s Customer, Phone, Status, and Time.

3. To follow up with a customer who replied, click Open conversation in the Actions column. You go to their conversation in Inbox.

If there are many recipients, move between pages with Previous and Next under the table.

Replies to a campaign

Customers’ replies land in Inbox, and the assistant answers them like any conversation if AI replies is set to Active. A customer’s reply also opens the 24-hour window, so you can reply freely too. See Reply and take over from the assistant.

Resend a campaign

1. Click Resend at the top of the campaign page.

2. Confirm. A new campaign is created with the same template, values, and audience, and (resend) is added to its name.

If the resend fails

• The template is no longer approved on your WhatsApp account. Choose an approved template and create a new campaign.
• The template’s variables changed since this campaign was sent. Create a new campaign.
• The audience of this campaign no longer exists. The group may have been deleted in Salla. Pick another audience in a new campaign.

Tip

Compare Read with Replied across your campaigns. If many people read but few replied, try clearer text or a Quick reply button in your next template.