Get to know the Campaigns page

A campaign is one WhatsApp message you send to a group of customers at once, such as announcing a new collection or a limited-time offer. Campaigns go out from your store’s WhatsApp number and use a marketing template WhatsApp has approved in advance.

What you see on the page

Open the Campaigns tab. The Marketing campaigns page has three parts:

1. The New campaign button at the top, to start a campaign. See Send a campaign in three steps.
2. The readiness card, which shows:
   • Store WhatsApp number: the number campaigns are sent from.
   • Campaign templates: how many templates are approved (for example “10 approved”), plus a badge for each template that isn’t approved yet, with its name, language, and status, such as In review.
   • The Templates link, to open your full list of marketing templates. See Understand template statuses.
3. The campaigns list, with each campaign’s Campaign, Template, Audience, Status, Recipients, Delivered, Read, Replies, and Date. Click a campaign’s name to open its results. See Read your campaign results.

Before your first campaign

You need two things:

1. A connected WhatsApp number. If you haven’t connected one, you see a Connect WhatsApp first card with a Connect WhatsApp button. See Connect your WhatsApp number.
2. An approved marketing template. If you don’t have one, you see a No marketing template yet card with a Create a template button. See Create a marketing template and submit it for review.

Campaign statuses

Status	What it means
Sending	The campaign is going out now.
Sent	It was sent to every recipient.
Partially sent	It reached some recipients and couldn’t be sent to others.
Failed	The campaign couldn’t be sent.

Note

WhatsApp charges your WhatsApp Business account for every marketing message sent, through the payment method on your Meta account. Customers who have stopped marketing messages on WhatsApp are left out automatically.